Introducing 3DTRUE
crystal-clear, true-to-life visuals that sell.
Bottom line: distractions kill conversion. 3DTrue is our proprietary rendering engine combining unmatched realism with high speed loading for a truly immersive customization experience. Creations come to life immediately, with 100% accuracy — accelerating the buying journey.
Next Level Interactivity
Our attention to detail gets customers immersed in the creative process.
Turntables
Get a consistent 360-degree view of your customized products, including exports for marketing purposes.
Animation
Accurate movement of the product within the 3D environment makes for an incredibly engaging user experience.
material representation
Pixel perfect accuracy that replicates textures across a variety of materials, including fabrics, metals, leather, and more.
lighting
Dynamic 3D lighting techniques like translucency and clear coat, plus other filters and effects can be applied post-processing.
ultra high fidelity
Think hyper-realistic 3D material visualization with vivid colors and crisp detail: think translucent glass, iridescents, fabric details and metallic sheen. Dynamic 3D lighting and glow, real-time rendering, animation, and rigging make your brand’s product shine, while your customer’s vision comes to life flawlessly.
LIGHTNING-FAST performance
Spectrum serves ultra-fast interactivity at high frame-rates, particularly compared to our competition. In fact, in a recent benchmark test between a brand’s existing customizer, and a Spectrum demo environment, we saw the following performance improvements:
your brand. Amplified.
Spectrum’s 3D team uses multiple sources to gather all possible product details, including
- Brand-Supplied Mannequins
- Brand and Product Style Guides
- Existing Product Photography
- Internal Product Experts
Brands We Serve
“I couldn’t be more happy with the Spectrum partnership & execution. From its infancy to its completion, the team helped build an experience that has never been done before within the Consumer Electronic industry.”
JBL, Global Vice President, eCommerce