Learn about our diversity, equity, and inclusion efforts here.
Welcome to the Spectrum blog, where we discuss the benefits of product customization, trends we see in the industry and best practices.
Estimated to account for more than $1 billion in annual revenue, the team uniform market is back to pre-COVID levels. Unfortunately, the traditional ways of selecting and ordering team uniforms online haven’t changed, forcing team managers and vendors to navigate complex combinations of custom and standardized options. Size varieties, custom names and numbers, fonts, and […]
Successful custom product programs minimize start-up costs and time so the program reaches profitability as quickly as possible. Standardization can help, particularly when applied to easily-replicated processes. However, an overly-standardized approach won’t allow for flexibility to adapt to each unique brand. Spectrum helps clients navigate with this balance, with the ultimate goal of efficiency, not […]
At the point of personalization, where a user’s vision is transforming into reality, the digital canvas holds immense power. Unfortunately, this virtual stage can’t perfectly replicate the physicality of brick-and-mortar displays. So the transaction relies solely on the trust that their customized masterpiece will truly translate into a physical treasure. This is where Spectrum’s industry-leading […]
Embroidery is a booming opportunity in product customization. The global market was over $2.5 billion in 2022 and is expected to grow to nearly $6 billion by 2028, reinforcing how much consumers love the creativity and sense of craftsmanship embroidered designs bring. Precise stitching and mutli-colored designs are perfect for customizing soft goods such as […]
Spectrum’s primary goal is to be the best white-label solution for our clients. A brand’s e-comm site (and user experience) is a critically important touch point, so we work to ensure user’s full confidence by providing a seamless site experience. Extensive testing and ongoing optimizations with our clients has resulted in best-in-class customization interfaces that […]
Spectrum has completed over 100 integrations across a variety of platforms and ecommerce technologies. And whether they come from existing clients, or prospects we’re speaking with, we’ve seen a pattern of questions about technical integration we felt we can address. Our technology integrates with our clients’ ecomm systems on two levels: FRONT-END UX INTEGRATION Our […]
A large hurdle in developing a custom product program is finding a production solution that fits within the brand’s existing infrastructure and supply chain. Adding custom products in a customer flow requires levels of integration that may challenge legacy e-comm platforms, overwhelm teams and jeopardize the initiative. Any benefits of a successful custom program can […]
Product customization empowers your biggest fans to create their own unique masterpieces. Unfortunately that empowerment can come with potential risk since you are giving some of your brand control over to the consumer. Smart moderation tools and processes provide balance between the freedom your fans desire and adhering to brand and legal guidelines. Spectrum Protect, […]
A customized program turns your products into a canvas to design masterpieces exactly to their standards (but within your brand guidelines), investing their time and making it their own. In fact, Spectrum clients see an average 5X increase in time-on-site with users customizing products. Spectrum Creator is the technology that supports these customization capabilities within […]
Users who customize products are your most loyal fans, generating valuable primary data as they invest their time on your site. Harnessed properly, this data provides brands great opportunities for remarketing and retargeting as custom orders are left in shopping carts. And once they’re ordered, custom products have administrative needs like any other products, to […]
