Estimated to account for more than $1 billion in annual revenue, the team uniform market is back to pre-COVID levels. Unfortunately, the traditional ways of selecting and ordering team uniforms online haven’t changed, forcing team managers and vendors to navigate complex combinations of custom and standardized options. Size varieties, custom names and numbers, fonts, and even position-specific equipment are all variables to consider when uniforming a full team.
To develop a more unique solution, Spectrum developed a platform based on our experience managing roster-based configurations for our team sports clients. Fully implemented, Spectrum’s roster management capabilities reduce the possibility of human error and make life much easier on team’s managers and players.
HOW IT WORKS
The biggest logistical challenge of assembling team uniforms is defining the parameters for what uniform options need to be standardized and which ones need to be customized. For maximum flexibility, Spectrum allows team managers to define their own uniform template across multiple variables, including:
- Overall designs and styles including considerations for:
- Colorways for home and away uniforms
- Garment pairing rules (e.g. basketball jersey and shorts)
- Additional garment variations (half sleeve, extra lengths)
- Order logistics including:
- Pricing and product size options
- Quantity selection
- Shipping locations
- Define decoration placement based on selections
- Name placement based on player number and size selected
- Text and numbers management, including:
- Font options – stock and/or brand specific
- Solid/pattern filled numbers and text
- Shaped text (e.g., arch, bridge) or outlines
- Color, alignment, scale and rotation
- Embroidery visualization
- Logos and mascots
- Allow for user uploads or utilize stock libraries
- Background removal
- Artwork mirroring (e.g., football jersey shoulder art)
- Alignment, scale and rotation
Throughout the process, and once the uniform is finalized, the Spectrum platform displays the uniform in photo-realistic 3D that allows for:
- Zoom and 360-degree spin
- Multiple images and angles per uniform
- Visualization of multiple fabrics including embroidery
- Accurate visual representation of final uniform appearance
When a team order is complete, the last step is for Spectrum to deliver print-ready order specs to the selected factory. Final order specs can be delivered with custom images (via HTML, PDF or Json formats), and if necessary, delivered to multiple factories (requires Advanced Factory Integration license). Regardless of the final production source, Spectrum’s focus on factory integration ensures final products will be exactly as ordered.
TEAM ROSTERS FOR ORDERING AND MANAGEMENT
Team roster building, equipment ordering and ongoing management involve a number of details and logistics – adding/removing players, changing uniform sizes, etc) that the Spectrum platform is built to easily handle. By offering an intuitive and adept team roster experience you can encourage year after year use, repeat purchases and an increased customer retention rate.
Roster management includes:
- Addition of important uniform specifics for each player, including number, name, size & quantity
- Ability to order blank uniforms and team gear based on size
- Logic for enforcing minimum order quantity
- Visualization of custom uniform
Offering team uniform options can be a great way to build bulk and ongoing sales, year after year. Helping your clients manage the logistics of uniform ordering becomes much easier with Spectrum’s platform. We provide a streamlined experience for a team, simplifying the ordering process of navigating custom and standardized form fields, size varieties, custom names numbers, fonts, and more, keeping your customers happy and loyal.
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