It’s official. Every year, Black Friday is earlier and earlier. In fact, NBC News reported that in 2019, surveys conducted by the NRF and Prosper Insights & Analytics found 56 percent of shoppers started buying gifts for the holidays during the first week of November, up from 48 percent in 2009.
Nevertheless, Black Friday sales traditionally have a huge impact on annual sales. So, in addition to the regular e-mail and social media marketing tactics to help boost an e-commerce business, there’s another thing you can do to amp up your Black Friday orders — especially if your gift offerings are looking like Slim Pickens.
Product customization.
Think about it — if a customer would love that product, but in another color or pattern…why not give them the opportunity to make it personalized? A bespoke option might just be the bump they need to make that purchase.
In March 2020, The New York Times reported on the growing customization trend, publishing a prediction by Jagjit Singh Srai, head of the Center for International Manufacturing at the University of Cambridge, who said, “Most major consumer companies would have a customization operation within five years.” Turns out that with Spectrum’s end-to-end solution, the numbers are already here to support it: our clients saw an increase of over 200 percent in custom orders between the week preceding 2020’s Black Friday and Cyber Monday.
And the bonus? Tracking the options your customers return to, again and again, is invaluable market feedback for your product development team.
What opportunities are you missing out by not offering custom product opportunities to your customers? Spectrum can help you best determine your options – click below to schedule a demo!
“A bespoke option might just be the bump they need to make that purchase”